Job Description

About the Role:

Dashing Diva is seeking a creative, motivated, and passionate Brand Marketing Director with proven success in the retail and/or beauty industry.

The Brand Marketing Director is responsible for driving brand positioning, growth, and equity by overseeing marketing planning, integrated marketing campaigns, product positioning and communications, PR, and brand activations. The ideal candidate must have a pulse on what is happening in the beauty and fashion retail industry, digital space and new marketing trends, and current events.

What You Will Do:

Strategic Leadership:

• Develop and own long-term brand strategies and annual marketing plans aligned with company goals.
• Define brand positioning, value proposition, and messaging architecture across channels.
• Serve as the brand steward ensuring consistent voice and experience across touchpoints.
• Develop processes for building, maintaining, and disseminating brand and product toolkits.

Innovation & Product Development:

• Lead cross-functional teams in the launch of new product platforms, line extensions, and trend and permanent collection SKUs.
• Drive creation and codification of product communications (positioning, key messaging, product claims, how-tos, etc.)
• Analyze market trends, consumer insights, and competitive activity to identify growth opportunities.

Marketing & Communications :

• Oversee the development and execution of 360-degree marketing campaigns, including paid media, social, ecomm, PR, experiential, and partnerships.
• Collaborate with agencies and internal teams on marketing plan development and execution.
• Bonus: Familiarity with omnichannel marketing strategies, including retailer e-commerce and DTC.

Business & Financial Management:

• Manage brand marketing budget.
• Monitor and analyze business and marketing performance in partnership with our data team to optimize marketing effectiveness and drive continuous improvement.

Team Leadership:

• Lead and mentor a team of marketers.
• Develop and nurture strong and collaborative cross-functional relationships.

What We’re Looking For:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 8–12 years of progressive experience in brand management, including 3+ years of team leadership.
• Demonstrated success in leading brand strategy, marketing plans, product launches, and integrated marketing campaigns.
• Comfort developing new processes and ways of working.
• Experience using data to drive decision-making.
• Excellent team and cross-functional leadership and communication.

Bonus Points If You Have:

• Great work environment to grow and learn new skills
• We are collaborative and work closely with each other
• We give everyone a chance to be creative and value input and feedback
• We participate in fun events like Beautycon, NYFW
• In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
• Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!

About Dashing Diva:

We see nails as a canvas for self-expression and an opportunity to let your personality shine. Whether rocking a French manicure or show-stopping stilettoes, all Divas are uniquely fabulous. We celebrate differences, the mold breakers, the trendsetters, and the risk-takers. These bold beauties are what inspired us to step out of the conventional salons and instead provide you options for your home to make even your manicurist jealous. Our mission is to create accessible, easy to use, at home products that fuel creativity of nail enthusiasts and manicure mavens alike. It’s all powered by one purpose – empowering you to “Own Your Diva” and wear it proudly from your fingers to your toes.

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