Marketing Director Job at Forme, Los Angeles, CA

VjdjZUgyUFJiTGN0SE5zSjBHNTlpWm5uT2c9PQ==
  • Forme
  • Los Angeles, CA

Job Description

About Forme

Forme is a high-growth consumer health and wellness startup on a mission to help people move, feel, and live better through science-driven design. Our patented wearable technology and clinically informed products are trusted by leading healthcare professionals, professional athletes, and thousands of customers worldwide. Featured in Vogue , Cosmopolitan , and Golf Digest , and recognized by the LA Times and Inc. 5000 as one of the fastest-growing private companies in the U.S., we’re redefining the category of functional wellness apparel.

We’re a team of builders, creatives, and innovators who believe design and storytelling are central to shaping culture, fueling growth, and delivering impact. At Forme, you’ll join a company where ideas move fast, creativity is celebrated, and your work makes a tangible difference in people’s lives.

The Role

We’re looking for a dynamic, hands-on Marketing Director to lead and scale our marketing organization. Reporting directly to the Co-Founder/CEO, you’ll own the full marketing strategy across brand, performance, product, and communications. This is a unique opportunity to shape the voice of a company experiencing rapid growth, while operating in a high-pressure, startup-like environment where urgency and adaptability are critical.

This is a full-time, in-office role based in Los Angeles.

You are:

  • A marketing leader with proven experience scaling a DTC consumer brand or high-growth startup.
  • Fluent across brand storytelling and performance marketing , with a deep understanding of how creative, paid media, partnerships, and product marketing work together.
  • Experienced in managing and coordinating with performance marketing agencies , ensuring strategies are aligned and execution delivers measurable results.
  • Built for urgency and adaptability — you thrive under pressure, stay sharp when things move fast, and can pivot strategies in real time.
  • A player-coach: you can build strategy, but you’re also willing to roll up your sleeves and execute.
  • A data-driven decision maker who knows how to balance gut creative instincts with performance metrics.
  • A natural leader who inspires and develops teams while driving accountability and results.

Responsibilities:

  • Develop and execute the integrated marketing strategy across paid, owned, and earned channels to drive customer acquisition, retention, and brand awareness.
  • Lead brand positioning, messaging, and creative direction in partnership with design and product teams.
  • Own and optimize all performance marketing channels (Meta, Google, TikTok, affiliates, influencers), including close coordination with our external performance marketing agency .
  • Build out and lead the marketing team, setting clear goals and developing talent.
  • Partner with product and operations to launch new products with effective go-to-market strategies.
  • Drive PR, partnerships, and community engagement efforts to elevate brand awareness and credibility.
  • Analyze data, measure ROI, and continually refine strategies to maximize growth.
  • Work closely with the CEO and executive team to align marketing with company vision and business objectives.

Qualifications:

  • 5+ years of progressive marketing experience, with at least 2+ years in a senior leadership role.
  • Experience in consumer, wellness, fitness, or apparel categories strongly preferred.
  • Proven track record of scaling marketing efforts in a high-growth, fast-paced environment .
  • Strong understanding of DTC and e-commerce business models, including CAC, LTV, and payback metrics.
  • Experience managing external agencies and ensuring accountability to performance goals.
  • Exceptional leadership, communication, and cross-functional collaboration skills.
  • Ability to thrive in environments where intensity and urgency are the norm .

Role Details:

  • Location: Full-time, in-office at our Los Angeles office
  • Benefits: Medical, dental, vision, 401k match, wellness perks, and access to our products

To Apply: Send your resume to hiring@forme.science with answers to the following questions:

  1. Tell us about a brand you’ve helped scale. What stage was the company when you joined, and what was its growth trajectory under your leadership?
  2. What marketing channels do you consider the highest priority for growth-stage consumer brands today, and why?
  3. Have you managed external agencies before (performance, creative, PR)? How do you ensure accountability and alignment with internal goals?
  4. What excites you about working at a company like Forme, and why do you think you’re a strong fit for this stage of growth?

Job Tags

Full time, Work at office, Worldwide,

Similar Jobs

Pride Health

Registered Respiratory Therapist Job at Pride Health

 ...Title: Registered Respiratory Therapist Respiratory Location: Mitchell, South Dakota Duration: 13 Weeks Schedule: 3X12 (36 Hours) Day /Night Rotation Travel Weekly Gross: $2326 Hourly Blended Pay Rate: $64.61/hour Required Skills & Certifications:... 

Refactor Games

Senior UI Artist - UE5 (Sports / Action / Simulation Games) Job at Refactor Games

 ...About the Role Refactor Games is a AAA sports video game studio. We are developing the next generation of professional football (soccer) video games using Unreal Engine 5. We are seeking a Senior UI Artist to join our team and help shape the visual identity of... 

TOD'S

Stock Associate Job at TOD'S

TOD'S a premier luxury Italian brand is seeking dynamic, experienced, customer service driven, experienced Stock Associate for our Bal Harbour location. The Stock Associate performs a number of fundamentally important functions: warehouse management, inventory control...

Tonic3

User Experience Writer Job at Tonic3

 ...were looking for a Copywriter, UX/UI to join our team and be part of an integrated in-house agency, where Tonic3 creatives collaborate...  ...Vision Coverage ~&##128176; 401(k)~&##127965; Generous Paid Time Off - Vacation, Sick Days & Holidays ~&##129330; 16 Hours of... 

Garavel Subaru

Automotive Finance Manager Job at Garavel Subaru

 ...What We Offer* Generous Business Manager pay plan with salary and bonuses* Employer...  ...Sick paid time offJob SummaryThe Finance Manager is responsible for completing the...  ...:* A minimum of 3 years of automotive finance experience or 4-6 years of related...