Job Description

About the Company

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

About the Role

We are seeking a highly skilled and dynamic Senior Manager, Digital Media to join our growing digital marketing team at The Aspen Group. This is an exciting opportunity to lead the development and execution of innovative digital media strategies that will directly contribute to our organizational goals of driving patient acquisition and brand awareness.

Responsibilities

• Strategy Development & Execution: Lead the development and execution of SEM strategies in concert with other channels to delivery on Service Line & Local level objectives.
• Campaign Management: Manage an agency to deliver end-to-end campaign processes, from planning and budgeting to execution, optimization, and reporting, ensuring that all campaigns meet or exceed performance KPIs (e.g., CPA, CPC, ROAS).
• Collaboration with Leadership: Collaborate directly with executive leadership to define digital media objectives and align digital marketing strategies with broader organizational goals. Present campaign performance insights and recommendations to C-suite executives and key stakeholders.
• Cross-Functional Collaboration: Work closely with internal teams (e.g., content, creative, analytics) and external agency partners to ensure campaigns are optimized for the target audience and driving acquisition performance at every touchpoint.
• Data-Driven Decision Making: Utilize data analytics tools such as Google Analytics, MMM and MTA to monitor campaign performance, track key metrics, and make adjustments to optimize ROI.
• Budget Management: Oversee the allocation and management of Paid Search budgets, ensuring efficient spend across multiple platforms to maximize conversion and returns.
• Paid Media Innovation: Stay up-to-date with the latest trends and technologies in Paid Search, Paid Social, Programmatic Display, and Online Video advertising, and apply these insights to continuously improve strategies and tactics.
• Reporting & Analysis: Provide detailed, data-driven reports and actionable insights to leadership, focusing on performance trends, campaign ROI, and actionable recommendations for future initiatives.

Qualifications

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience: 7+ years of experience in digital marketing, with at least 3-5 years in a leadership or managerial role. Previous experience in the healthcare industry is a plus.
• Expertise in Digital Channels: Proven expertise in driving acquisition in Paid Search (Google Ads, Bing). Experience working in a cross channel integrated team is preferred.
• Communication Skills: Excellent verbal and written communication and storytelling skills, with the ability to present complex digital media concepts and results to senior leadership in a clear and compelling manner.
• Analytical Skills: Strong analytical mindset with the ability to leverage data to inform decisions and optimize campaign performance. Proficiency in analytics tools (Google Analytics, Adobe Analytics, Tableau, etc.).
• Leadership & Team Management: Proven ability to lead and motivate a team, manage external agencies, and collaborate across departments to deliver on strategic goals.
• Project Management: Strong organizational and project management skills with the ability to handle multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills

• Storytelling: Ability to craft compelling narratives around campaign performance, insights, and business impact.
• Creative Problem Solving: Innovative thinking and the ability to adapt to the evolving digital landscape.
• Stakeholder Management: Strong interpersonal skills and experience in managing relationships with internal stakeholders and external partners, including agencies and vendors.
• Results-Driven: A track record of driving tangible, measurable results and ROI from digital media campaigns.
• Healthcare Industry Knowledge: Familiarity with the healthcare industry, including patient acquisition strategies, HIPAA compliance, and navigating industry-specific challenges.

Pay range and compensation package

• $130,000-$150,000 plus 15% annual bonus with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

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