Job Description

Reed’s Inc — VP of Finance Strategy

Location : Onsite/Hybrid

Company:

Reed’s Inc.® is an innovative company and category leader that provides the world with high quality, premium and naturally bold™ better-for-you beverages. Established in 1989, Reed's Inc.® is a leader in craft beverages under the Reed’s®, Virgil’s® and Flying Cauldron™ brand names. The company’s beverages are now sold in over 40,000 stores nationwide.

Role Summary

Own strategic and operational financial planning, revenue management, pricing and long-term customer strategy. This role requires a mix of strategic thinking and operational execution, as it will be responsible for long-term goal setting, as well as AOP, rolling forecast, and analytics to inform commercial and operations decisions.

Key Responsibilities

• Develop and drive the company’s long-term financial strategy in alignment with business goals
• Partner with Sr Executive team to evaluate strategic initiatives, including channel expansion, new innovation and partnerships
• Design and implement a comprehensive revenue management framework across all channels
• Lead pricing strategy and execution to ensure profitability and competitive positioning, leveraging elasticity and customer insights.
• Partner with sales and marketing to optimize trade spend and promotional effectiveness
• Collaborate with Sales to align financial goals with customer strategies
• Support contract negotiations with key customer and distributors
• Own the financial planning process, including budgets, forecasts, scenario modeling and variance analysis

Qualifications

• 15+ years Finance and Strategy leadership in CPG/beverages; strong modeling and storytelling.
• Expertise in revenue growth management, promo analytics, and cost/margin bridges.
• Comfortable with ERP/BI stacks; builds scalable reporting and definitions.
• Influences senior stakeholders; drives cross-functional planning discipline.

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