Brand Development Manager Job at Westfield Outdoor, Inc., Indianapolis, IN

VTdRZkhtTFphcmNwRU5zTjJtZDdncGJ0TUE9PQ==
  • Westfield Outdoor, Inc.
  • Indianapolis, IN

Job Description

Brand Development Manager

(On-site, Indianapolis, IN | International Travel Required)

About Westfield Outdoors

Westfield Outdoors, Inc. is a leading designer and manufacturer of outdoor products including furniture, tents, coolers, and gear. We partner with top retailers to deliver innovative, high-quality products under both private label and our own national brands. With headquarters in Indianapolis, IN, and global sourcing and development teams throughout Asia, Westfield is uniquely positioned to drive growth in the outdoor industry.

Position Summary

The Brand Development Manager will serve as the brand owner for our key brands, driving growth through product development leadership, pricing and channel strategies, and cross-functional coordination between U.S. and Asia teams. Reporting directly to the COO, this role combines the responsibilities of a traditional Brand Manager with the authority to set product timelines, oversee brand alignment across development and marketing, and establish pricing and channel sales strategies.

This is a highly visible, strategic position with international scope. The ideal candidate is equally comfortable leading product development processes, influencing cross-functional teams, and building brand equity that translates into measurable sales growth.

Key Responsibilities

Brand Leadership & Strategy

  • Serve as the primary owner of the brand vision, strategy, and growth roadmap for our key strategic brands.
  • Develop and execute pricing strategy, MAP/MSRP positioning, and channel sales strategies.
  • Drive brand growth by aligning product innovation, marketing, and sales objectives.

Product Development Input & Oversight

  • Participate in product ideation and innovation for assigned brands.
  • Own and manage the full product development timeline, ensuring all milestones are met.
  • Work cross-functionally with U.S. Product Development teams and China-based sourcing/manufacturing teams.
  • Ensure all products align with brand identity, quality standards, and financial goals.
  • Travel internationally (primarily to China) to oversee development, sourcing, and production milestones.

Cross-Functional Collaboration

  • Partner with the EVP of Product Development and PD teams to bring brand-right products to market.
  • Coordinate with Marketing to align go-to-market assets, packaging, photography, and brand storytelling.
  • Provide input and oversight on launch calendars, ensuring all functions deliver against deadlines.

Business Growth & Financial Ownership

  • Monitor and report on brand-level KPIs daily.
  • Establish sales forecasts, margin targets, and profitability benchmarks.
  • Monitor channel performance and recommend adjustments in product, pricing, or positioning.
  • Report directly to the COO on brand health, growth, and long-term strategy.

Qualifications

  • Bachelor’s degree in Marketing, Business, or related field.
  • 8+ years of experience in brand management, product management, or category management.
  • Demonstrated success managing consumer brands, preferably in outdoor products, sporting goods, or consumer durables.
  • Strong financial acumen, including experience setting pricing and margin strategies.
  • Proven ability to manage complex timelines and cross-functional teams, including international teams.
  • Willingness to travel internationally (up to 25% of the year).
  • Excellent leadership, communication, and organizational skills.

Compensation & Benefits

  • Salary range commensurate with experience.
  • Comprehensive benefits package including health insurance, 401(k), profit sharing, and paid time off.
  • Opportunity to directly shape the growth and launch of national brands.

Job Tags

Similar Jobs

Guthrie

Certified Occupational Therapy Assistant - Occupational Therapy - Per Diem Job at Guthrie

 ...incumbent shall be responsible for providing a full range of occupational therapy services including therapeutic interventions in an...  ...minimum, be a graduate of an accredited Occupational Therapist Assistant degree program. Current licensure in the state of practice... 

Trillium Construction Services

Traveling Superintendent Job at Trillium Construction Services

 ...ensuring projects are completed on time and to quality standards. This role requires full-time travel and long hours. Pay is up to $40/hour DOE and $130/day in per diem for days worked. Responsibilities: Lead and manage PEMB projects from mobilization through... 

Choate Construction Company

Senior Project Manager Job at Choate Construction Company

 ...office locations in Atlanta, Charleston, Charlotte, Nashville, Raleigh, and Savannah. We are currently seeking a Senior Project Manager to join our team. In this role, you will serve as the administrative leader of large, complex projects or multiple project teams.... 

Integra Investments

Marketing Manager Job at Integra Investments

Founded in 2020, Integra Marinas, a subsidiary of Integra Investments, is a leading marina owner, developer, and operator of premier marinas in the best boating markets along the east coast of the U.S. Today, Integra Marinas owns seven marinas and has plans to continue...

Masis Professional Group

Press Operator Job at Masis Professional Group

 ...Job Overview: The Press Operator is responsible for the printing of customers labels. The Press Operator will be required to maintain the press and printing equipment during the printing process, and their duties may include cleaning the press and all associated parts...