Job Description

Chief Brand Officer (CBO)

Reporting to: Chief Executive Officer (CEO) - Newly created role for brand.

Scope: Global

Role Overview

The Chief Brand Officer (CBO) is the ultimate steward of the company’s global luxury brand, responsible for shaping its vision, meaning, and desirability across every customer and cultural touchpoint. Reporting directly to the CEO, the CBO will safeguard and elevate the brand’s heritage while guiding its evolution for modern, global luxury consumers.

This role requires a rare balance of strategic rigor, creative excellence, and cultural sensitivity—ensuring the brand remains timeless, distinctive, and aspirational across markets, channels, and experiences.

Brand Vision, Heritage & Strategy

• Define and articulate a clear, compelling global brand vision rooted in heritage, craftsmanship, and purpose
• Preserve and evolve the brand’s codes, symbols, and signatures while ensuring relevance for future generations
• Serve as the ultimate guardian of brand integrity, exclusivity, and long-term brand equity
• Partner with the CEO and executive leadership to align brand strategy with long-term value creation

Global Luxury Brand Leadership

• Lead the global brand strategy across all regions, balancing consistency with local cultural nuance
• Oversee major brand moments including global campaigns, brand evolutions, flagship openings, and high-profile collaborations
• Ensure disciplined brand governance to protect prestige while enabling creative expression at scale

Creative Direction & Storytelling Excellence

• Set the creative vision across advertising, editorial, visual identity, packaging, and digital experiences
• Champion storytelling that elevates craftsmanship, artistry, and emotion—creating desire rather than promotion
• Oversee creative agencies, artists, photographers, and cultural partners to deliver world-class brand expression
• Ensure the brand remains culturally influential and aesthetically distinctive

Elevated Retail & Client Experience

• Partner with Retail, Product, and Client Experience leaders to translate brand vision into exceptional in-store and omnichannel experiences
• Influence store architecture, visual merchandising, packaging, and service rituals to reflect the highest standards of luxury
• Champion personalization, exclusivity, and relationship-driven engagement for top-tier clients

Reputation, Influence & Cultural Authority

• Oversee brand reputation, PR, and high-end communications, including editorial presence and cultural partnerships
• Shape the brand’s voice within fashion, design, art, and culture globally
• Serve as a senior brand ambassador and spokesperson as appropriate

Leadership & Brand Governance

• Build and lead a globally respected brand, creative, and content organization
• Establish clear brand frameworks, tools, and governance to protect consistency and excellence worldwide
• Inspire creative ambition while enforcing discipline, quality, and attention to detail

Measures of Success

• Strengthened brand desirability, prestige, and cultural relevance
• Consistency and excellence of brand expression across all markets and touchpoints
• Growth in client loyalty, advocacy, and emotional connection
• Successful execution of landmark brand initiatives and global moments
• Enduring brand equity that transcends short-term commercial cycles

Experience & Profile

• 18+ years of senior leadership experience in luxury brand, creative, or marketing roles - IN-house experience is first preferences. Candidates will be prioritized with this.
• Advanced degree extremely preferred.
• strong global management overseeing 50 employees, with heavy growth projected.
• Proven track record stewarding iconic luxury or premium consumer brands globally
• Deep expertise in brand strategy, creative direction, storytelling, and cultural influence
• Strong understanding of luxury retail, clienteling, and experiential design
• Experience leading high-caliber, global creative and brand teams
• Exceptional taste level, judgment, and executive presence

Leadership Style

• Visionary, refined, and culturally fluent
• Deep respect for heritage with a forward-looking mindset
• Inspires excellence, creativity, and pride in craftsmanship
• Trusted partner to the CEO and board

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