Paid Media Manager Job at CapCenter, Richmond, VA

VTdFZkhXN1licll1RjljSTNHZDVoSnZsTlE9PQ==
  • CapCenter
  • Richmond, VA

Job Description

CapCenter is seeking a Paid Media Manager to lead planning, buying, and optimization across digital and traditional advertising channels. This role blends strategic media planning with hands-on execution to drive brand awareness, full-funnel engagement, and efficient customer acquisition.

What You'll Do

  • Build and manage paid media strategies across social, display, video, CTV, audio, direct mail, print, OOH, and sponsorships.
  • Lead media planning, including budgeting, forecasting, audience segmentation, and channel mix recommendations.
  • Activate, monitor, and optimize campaigns across all platforms, ensuring accurate pacing and strong performance.
  • Use audience insights and data to shape targeting and creative recommendations.
  • Collaborate with creative, analytics, HubSpot CRM teams, and compliance partners to ensure accurate, compliant, high-performing campaigns.
  • Develop performance reports and deliver actionable insights to leadership.
  • Uphold CapCenter’s media governance and quality control standards.

What You Bring

  • 5–10+ years of experience managing paid media across digital and traditional channels.
  • Proven media planning expertise—budgeting, forecasting, and channel strategy.
  • Hands-on experience with HubSpot for campaign tracking, lead management, or audience activation.
  • Strong analytical skills with a history of optimizing toward CPA, ROAS, and full-funnel KPIs.
  • Excellent communication, organizational skills, and cross-functional partnership experience.
  • Experience in financial services or regulated industries is a plus.
  • Join us to help build a smarter, more efficient media engine powering CapCenter’s growth.

Job Tags

Similar Jobs

Blue Signal Search

Inside Sales Representative Job at Blue Signal Search

 ...Inside Sales Representative Our client is a well-established plumbing supplies company, with over 35 locations in the state. They...  ...annual base salary, a comprehensive benefits program, including medical, dental, and vision insurance with prescription coverage. ~401... 

Oregon Child Development Coalition

Education Supervisor Job at Oregon Child Development Coalition

 ...policies, systems, and procedures in the Head Start program areas of Education, Mental Health, and Disabilities. Main Job Duties ...  ...required monthly and program reports. Collaborate with Program Directors, county teams, school districts, and community partners to... 

BOIRON USA

Education Program Coordinator Job at BOIRON USA

 ...Education Program Coordinator at Boiron USA Fully in Office 9am-5pm Must be able to commute to Newtown Square, PA What does Boiron Do? For over 85 years, Boiron has been dedicated to providing families with the purest medicines made from the earth's best resources... 

O'Neill Public Schools

Special Education Director Job at O'Neill Public Schools

 ...Are you a passionate leader dedicated to making a difference in the lives of students with special needs? Due to an upcoming retirement, we are seeking a Special Education Director to oversee and enhance our special education programs. Key Responsibilities: Develop... 

PrismHR

Construction driver Job at PrismHR

 ...to the Team Licensing: A valid Drivers License is required ( CDL preferred ). Clean Record: A verifiable history of safe driving and a clean motor vehicle record. Industry Experience: At least 2 years of driving experience within the construction or a related...