Job Description

The annual base salary range for this position in California is $115,000 to $155,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

The Director, District Event Activation is a key leadership role responsible for the operational planning, coordination, and flawless execution of events across the OCVIBE campus. This position plays a critical role in delivering best-in-class experiences that drive visitation, campus activation, and long-term business value.

The Director oversees a wide range of events, including internal strategic marketing activations (such as seasonal celebrations and VIP/media events), third-party client events (e.g., product launches, award ceremonies), and community-based and philanthropic programs that reflect OCVIBE’s commitment to its core values and the broader community.

Working closely with the Vice President of District Events and the Director of District Event Production, this role brings to life the strategic vision and creative direction of OCVIBE’s events. The Director Event Activation ensures operational excellence while upholding the highest brand standards, creating memorable guest experiences that encourage repeat visitation and deepen brand engagement. This position leads a high-performing team and collaborates cross-functionally to ensure every event enhances the OCVIBE brand and supports the organization’s goals.

Responsibilities

Strategy:

• Partner with marketing, strategy, and sales leaders to develop and execute a comprehensive annual calendar of events—blending brand-driven programming with revenue-generating third-party events—using a mix of internal resources and external vendors

Planning:

• Lead a Team of Event Planners who are responsible as project managers, for planning all aspects of these events, marshalling all necessary resources, sourcing vendors, products, and services, to ensure the highest level of event quality and presentation value
• Project and forecast attendance and capacities
• Align event and vendor expenditures with budgeted costs
• Project plans each event from beginning to end with focus on guest experience and hospitality
• Establish Run-of-show and Event Orders, and contracts as necessary
• Manage layouts and capacities in alignment with local and state regulations, municipal codes, and public safety requirements from Anaheim Fire and Police Departments
• Coordinate all necessary operational resources inclusive of: Rentals, Performers, Security, Parking, Entertainment, Multi-Media, Floral, Technology and AV, Food and Beverage, Janitorial, Marketing, Communications, PR, Community Relations, etc
• Negotiate pricing and deliverables for third-party resources and vendors, maintaining vendor master service agreements that support best financial outcomes
• Work with cross functional partners to establish service levels, standard operating procedures, staffing and training
• Evaluate and manage risk and contingencies for events, maintaining best possible solutions for secondary outcomes
• Coordinate closely with Legal, Risk Management, and Community Relations leaders
• Collaborate with Consumer Insights and Loyalty leaders to measure impact on GSAT and ESAT, and other metrics of success
• Actively upsell clients additional enhancements to private events, and seek opportunities to monetize public events or reduce event expenditures through partnerships and sponsorships

Execution:

• Work closely with both internal operational resources in Security, Operations, F&B, Parking, and Technology to ensure that the execution of their events fulfills established expectations
• Coordinator all staffing requirements across multiple disciplines and departments
• Manage event communication both internally and externally through timely creation, distribution and updates to Event Orders
• Coordinate communication and scheduling with vendors, venues, and internal teams, ensuring all event details are confirmed and documented
• Establish clear expectations for standards and deliverables to cross functional operational partners
• Responsible for vendor and contract management, including accounts payable coordination
• Ensure actual revenues, costs, and margins reflect or improve upon budgeted expectations

Skills

• Bachelor’s degree, preferably in Entertainment Management, Business Administration, or a related field
• Master’s degree preferred
• 8+ years of experience in programming, events management, or a related field, with at least 4 years in progressive leadership roles
• Proven track record of successfully managing large-scale events and entertainment programs in a high-profile environment
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team
• Excellent communication, negotiation, and interpersonal skills
• Strategic thinker with strong analytical and problem-solving abilities
• Passion for hospitality and a commitment to delivering exceptional guest experiences

Knowledge, Skills, and Experience

Education – Bachelor’s Degree

Experience Required - 8+ Year

This position is on-site.

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